We are concerned with the problem of securing meaning against the ideological horizon of a fully market-saturated society. Meanings circulate or fail to circulate, compel or fail to compel. Success in the former, which is easily quantifiable, does not guarantee success in the latter, which is not.
…I could agree with Mark Johnson, if his claim were simply descriptive in character. That is, I would find nothing objectionable if he were only claiming that we require multiple, often inconsistent structures (or habits, or preferences, or norms) to describe musical works. But Johnson’s claim is not intended to be descriptive; image-schematic theory is intended to explain how such experiences are conceptualized in the first place, i.e. how they are structured.